The website dedicated to the success of takeaway restaurants
Welcome to the Market Your Takeaway blog, a site dedicated to helping you get the best out of your takeaway by increasing orders, customers and so making more money.
Time to Party!
Let’s discuss parties! The festive season seems like a good time to do this. But like dogs, parties aren’t just for Christmas. Parties bring in lots of customers, of course, but here I want to talk about how to market parties for the maximum benefit of your restaurant. Parties make you happy Parties are very [...]
On Holidays
The country is on its Summer holidays at the moment. This doesn’t necessarily mean that your restaurant is closed. But you may be finding it a quiet time of the year as the students move out and as families are away or having more picnics and barbecues in the fine weather. Families have more time on their hands right now so let’s take a moment to work out how we can entice them to your restaurant.
Restaurant Marketing: Strategy and tactics
If you are going to use outsourced restaurant marketing, make sure it is a system that is builds your brand – and only your brand – and creates the most value from your customers by developing a direct relationship between them and your restaurant.
The Marketing Whole
What marketing works best? Is it advertising on the Internet? Emailing your customers about your restaurant? Your Facebook page? Distributing your menu in the neighbourhood? Your shopfront? Your website? Your loyalty club? And don’t forget the menu itself? The answer is all of these things. And that’s because marketing never works in isolation. Every thing [...]
Restaurant Marketing: Strategy and tactics
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Restaurant Marketing - Strategy vs Tactics
Are you sure your marketing your restaurant strategically? You may have come across coupon advertisers like Groupon, online ordering websites like Just Eat and discount dining clubs like Taste Card. These are all examples of tactical marketing. I’ll explain what I mean by strategic and tactical marketing. Clearly strategy must be better than tactics? Well yes, but a good chess player or general knows how to use tactics to serve their strategy. Here’s how you can do the same. (more…)
The Marketing Whole
0What marketing works best? Is it advertising on the Internet? Emailing your customers about your restaurant? Your Facebook page? Distributing your menu in the neighbourhood? Your shopfront? Your website? Your loyalty club? And don’t forget the menu itself?
The answer is all of these things. And that’s because marketing never works in isolation. Every thing you do supports everything else. A customer might see some of your Facebook pagebut not intend to straight away. But when the office starts discussing where to go for their meal out, your restaurant goesto the top of the list. If a customer comes once to your restaurant, make sure to capture their details because there’s a high chance they will come back again. There are few instant successes in marketing but doing a bit of a lot of things in a consistent way will pay dividends. Let’s take a moment to discuss how. (more…)
Let be social!
1You have probably heard of Facebook, a place on the Internet where millions of users can share ideas and communicate with each other. Perhaps you already have a personal account with Facebook to stay in touch with your friends and family? This kind of website is at the heart of what is known as social media. Social Media is popular because it brings together people with similar interests or backgrounds. But did you know that social media can help spread the word about your restaurant? Let’s take a Moment to discuss how. (more…)
Customers have a choice
1No-one has to eat at your restaurant. It would be great if they did, but sadly they don’t. Every day customers are choosing to eat at your competitors or to cook at home. Let’s take a moment to see how customers are choosing where to eat.
The statistics
I recently conducted a survey and asked diners when they decided to order and why. The results showed that only 24% are real regulars. The rest are on their first visit or come occasionally. It doesn’t matter too much how many of the remaining 76% are new or occasional customers. The important thing is to get as many as possible to become regulars. (more…)
Give to get – how to discount for profit
0Give to get
Business is not what it should be. We need new customers. Even more important, we need our existing customers to come more often. How do we encourage them to come? Tasty food at a decent price is all very well but it’s not enough to get more customers through your door. So you give them something: a discount, a free bottle of wine, a plastic toy for the kids …You give to get. You give your customers an incentive and you get more business from them. Great! We’re getting the hang of this marketing thing! Now let’s take a moment to consider an idea that could be just a bit smarter again. (more…)
